All Sites At One Spot
The findings came as a result of a study by Nielsen for the January-March quarter, which surveyed 1,184 online sellers.
It revealed that 39 per cent of online sellers "explore two or more e-commerce websites as an option to sell products on and grow their business."
A high level of familiarity along with in-depth knowledge of an e-commerce website is the most important factor that drives brand equity, the report said.
While Amazon had the highest top of the mind recall (25 per cent), Flipkart stood second (21 per cent) and Snapdeal (20 per cent), it added.
It revealed that 39 per cent of online sellers "explore two or more e-commerce websites as an option to sell products on and grow their business."
A high level of familiarity along with in-depth knowledge of an e-commerce website is the most important factor that drives brand equity, the report said.
While Amazon had the highest top of the mind recall (25 per cent), Flipkart stood second (21 per cent) and Snapdeal (20 per cent), it added.
Amazon
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