Why is Nike the most popular shoe company?
Nike, Inc. is an American multinational corporation which is the world's largest supplier and manufacturer of athletic shoes, apparel and other sports equipment. The other major players in this sector are Adidas, Puma, and Under Armour. Nike, Inc. includes the Nike, Converse, Hurley, and Jordan brands and the company is headquartered in Beaverton, Oregon, in the United States.
Nike, originally known as Blue Ribbon Sports (BRS) founded in 11964. Inspiring the world's athletes, Nike delivers innovative sports products, experiences, and services. Nike is a Top Sports international brand which deals in the all kind of sports accessories specially Shoes and Apparels. It is an American multinational Fortune 500 company based at Portland, Oregon. It is one of the top sports business brand and also the biggest sports equipment Brand with a turnover of around $27 billion. They have Multiple kinds of Design, color, and sizes and hence choose the right model according to your preference within budget. For a casual look, they have canvas shoes which are teamed up with a shirt and blue denim for perfect look and feel. Nike offers shoes in various categories like running, golf, snowboarding, skateboarding, basketball, soccer, tennis, football etc.
Nike’s Backstory
Nike was originally known as Blue Ribbon Sports (BRS) and was founded by Phil Knight and his coach Bill Bowerman in January 1964. In its first year of business, BRS sold 1,300 pairs of Japanese running shoes that grossed around $8,000. By 1965, the company made about $20,000. It was a start and the company wasn’t going to slow down anytime soon. The iconic “Swoosh” was first used on Nike shoes on June 18th, 1971.
In 1976, the company hired John Brown and Partners as its advertising agency, and things began to blow up from there. With aggressive marketing tactics, Nike had gobbled up 50% of the market share in the US athletic shoe market. The “Just-Do-It” ad ran during a campaign in 1988 and was eventually coined as one of the top five ad slogans of the 20th century. The 80’s and 90’s were a time of growth and prosperity for Nike. It was in 1990 that Nike moved its headquarters to Beaverton, Oregon where they eventually opened their first retail store dubbing it “Niketown”.
for buy VISIT The Amazon Website bY
EmoticonEmoticon